Why Don't We Show the Price? Some manufacturers require that retailers not display a price if it drops below a certain amount. The "click for price" message indicates that the price of the item is so low that the manufacturer requested that it not be advertised (that is, displayed). In a brick-and-mortar store, you would probably have to ask a salesperson what the price of the product is. By clicking on "click for price" you are essentially asking to see the price, at which point we show it to you.